photo courtesy: Jane Bernard
Storytelling Simplified: A Practical Workshop for Nonprofits
This half-day workshop, led by photographer and educator Jane Bernard, helps small nonprofits harness the power of storytelling to communicate their mission and impact effectively.
Learn how compelling narratives can help raise awareness, drive engagement, and secure funding for your nonprofit. This workshop is designed to empower you with simple, practical tools and techniques to seamlessly integrate storytelling into your communications. You'll learn to capture and craft impactful images and stories throughout the year, build an asset library for all your communication needs, and more powerfully showcase your impact.
Outline:
Key elements of powerful and impactful storytelling.
Using photography to effectively communicate your organization’s mission and impact.
Practical tips and techniques for capturing better photos with a smartphone.
Seamlessly incorporate the creation of storytelling assets into your organization's workflow.
Photographing kids and how to create compelling images without signed releases.
How to use natural and artificial light creatively.
Strategies for creating engaging social media content, securing press coverage, and creating email marketing campaigns.
Creating and maintaining a visual brand identity.
Cultivating a meaningful connection with your target audience.
About Jane Bernard:
Jane Bernard has been coaching artists and nonprofits in visual storytelling, guiding them in defining and refining their unique narratives for over ten years. Through sharing simple tools and techniques, her coaching empowers organizations and individuals to craft their own compelling photography, storytelling assets, and marketing campaigns.
In 2011, Ms. Bernard was pivotal in founding the International Folk Art Market’s Mentor to Market program. This transformative initiative has provided business training, skill- building, and marketing workshops to over 930 folk artists from more than 40 countries, supporting them in developing sustainable livelihoods.
Ms. Bernard is an award-winning documentary, editorial, and commercial photographer whose work has been published worldwide. A former member of the prestigious Black Star Editorial Agency in New York City, she also has served as a staff photographer for the Albuquerque Journal and the Santa Fe Reporter.
Established in 2001, Jane Bernard Photography includes a commercial client list that includes Toyota, Showtime, the Oxygen Network, Mary Kay Cosmetics, and Inspire Brands. Nonprofit clients include Big Brothers Big Sisters, The LANL Foundation, The Austrian Relief Committee, The Trust for Public Land, Española Humane, Assistance Dogs of the West, and KandaharTreasures. Website