United Way of Northern New Mexico

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A New Way to Measure Community Action

From left, UWNNM Executive Director Kristy Ortega, UWNNM Board President Steve Boerigter, UWNNM Board Member Jill Cook, UWNNM Campaign Chair and LAPS Superintendent Dr. Kurt Steinhaus and UWNNM Board Member Valerie Martinez.

From left, UWNNM Executive Director Kristy Ortega, UWNNM Board President Steve Boerigter, UWNNM Board Member Jill Cook, UWNNM Campaign Chair and LAPS Superintendent Dr. Kurt Steinhaus and UWNNM Board Member Valerie Martinez.

Here at United Way of Northern New Mexico (UWNNM) the people we touch have been, and will always be, on the forefront of the work we do.  For years we measured the money we raised in the Fall.  Looking at this made us scratch our head and ask ourselves ‘is this the measure of our successes?’  Digging into the programs we work with and asking our community partners we realized that just $50 a year can help one person utilize the services they need. Not to mention possibly helping the family of the individual.  $50!  ”It was incredible to find out that such a small amount per year can go such a long way to help someone,” UWNNM Executive Director Kristy Ortega said. “This really speaks to how our nonprofits can effectively and efficiently use resources.”  Now we know on average what it takes to assist someone for a year and can measure the lives we touch.  At this year’s Community Action Fund Campaign Kickoff we unveiled our new way of measuring. The Community Action Fundraising thermometer in front of the Los Alamos Post Office will measure people assisted rather than funds raised.  After all, isn’t really about the people we serve?

In 2017, UWNNM has a goal of helping 12,200 people have access to nonprofit services in the area of education, health and financial stability. This year, UWNNM announced its concentration on behavioral health services as this is an area with many gaps in resources and great need to residents in Northern New Mexico.

For a full listing of programs funded by UWNNM in 2016, visit https://unitedwaynnm. org/community-partners/.

To donate to United Way’s Community Action Fund, visit https://unitedwaynnm.org/donate/ or call 505.662.0800.


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